World Space Creaters Awards 2006

The brief was to create a shop interior proposal for a clothing retailer. The concept was to integrate three elements: shop displays, furniture and space design. 

The flat and partial mannequins, in various poses, create the patterned monogram walls. These were not just used for a display purpose, but also acted as storage shelves. The walls play an important role as a decorative element in the shop interior even when the items are not on display.  

The shop is not only a showcase for the clothes but interacts with the outside environment and audience. The longitudinal façade is covered with an opaque screen, allowing the shadow of the displays and customers to be visible from the street, like the traditional Japanese theatrical display ‘Kagee’. The front façade consisted of stripes of concrete and glass, with glass slits to provide a sneak view into the shop’s interior.